Aurora midwife is a private sole trade providing midwifery, infant feeding support and related services.

 

Business Owner: Aurora Moreno Gomez

Registered Address: Available upon request

Email: info@auroramidwife.co.uk​

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What Information is Collected

We may collect and store the following personal data when you:

•    Book a consultation

•    Contact us via email, website form, or phone

•    Subscribe to updates or request resources

•    Use our services

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Information may include:

•    Your name, contact information, and baby’s name/date of birth

•    Medical history relevant to infant feeding or tongue-tie

•    Booking details

•    Notes from consultations

•    Any messages or feedback you provide

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How Your Information is used

We collect this information to:

•    Provide and manage services you've requested

•    Respond to your enquiries

•    Maintain records in line with clinical, legal, and insurance requirements

•    Improve the service we offer

•    Comply with our professional obligations E.g. The NMC Code: https://www.nmc.org.uk/standards/code/​

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Lawful Basis for Processing

We rely on one or more of the following lawful bases under UK GDPR:

•    Consent (e.g. you’ve asked to be contacted or to book a session)

•    Contract (providing services you’ve requested)

•    Legal obligation (e.g. keeping medical records)

•    Legitimate interests (e.g. client support, service improvement)

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How we Store and Protect Your Data

Your information is securely stored using:

•    Encrypted digital records (via password-protected devices or software)

•    Secure booking platforms (e.g. Milknotes)

•    Paper notes (if used) stored securely and confidentially

•    We retain client records until the child turns 25, in line with healthcare regulations.

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Sharing Your Data

We do not sell or share your data for marketing.

We may share limited information only when:

•    Required by law (e.g. safeguarding concerns)

•    You request or consent to a referral (e.g. to another practitioner or NHS provider)

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Cookies and Website Analytics

Our website may use cookies or tools like Google Analytics to understand how visitors use the site. This helps improve performance and user experience. You can adjust your cookie settings at any time in your browser.

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Your Rights

Under UK GDPR, you have rights to:

•    Access your personal data

•    Request correction or deletion (where applicable)

•    Object to or restrict processing

•    Withdraw consent (where consent was given)

•    Complain to the Information Commissioner’s Office (ICO) https://www.ico.org.uk

https://www.gov.uk/data-protection 

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Contact

If you have questions about this privacy policy or your personal data, please contact: info@auroramidwife.co.uk